the white tea pearls that i'm using were the inspiration to my pearl-like shapes on the packaging. the colors represent each flavor: white grapefruit (pink), white tropics (blue), white cucumber (green).
i really like this idea. it's pure and simple and would be perfect to package my three tea flavors as a whole. i was thinking of having this box be turned inside out with the postage already included so that Awaken tea drinkers can return it to our company with no hassle. we would then recycle the materials.
here is the glass jar that i have chosen to use for the packaging. once the tea is gone, a person could pull the label off (which will keep the tea protected from light) and reuse it as another vessel or remove the cork for a regular drinking glass.
i'm really excited to have a logo at last! i have not posted in awhile but that doesn't mean i haven't been hard at work. i've continued to tweak certain letters..however it may still need some adjustments. i think i need to step away for a moment. then we'll see. in the meantime, i'm pretty pleased with the movement in the forms and the color palette.
Challenge: a sustainable tea packaging product for a 25-40 year old audience who is health conscious and interested in organic & eco-friendly foods/products/recreational activities.