concepts

I would like to approach the logo identity with letter forms that resemble the spontaneity of a person's day, the idea of stretching in the morning with a certain rhythm that people carry in order to get the day in gear. I want the color palette to stay a bit subdued to portray the Awaken tea brand. The flavors will carry more antioxidants than caffeine yet energize the spirit, soothe and relax the mind and body, and revitalize your senses. I also want to have a "white tea" theme, as white teas have been proven to be healthier than green teas and may lower the risks of cancer.